AMC has announced that they want to thank fans for their loyalty over the years in supporting “The Walking Dead” and its spinoff series “Fear the Walking Dead”. How do they plan on doing this? By introducing a two-fold initiative aimed at giving back (in a way) to these dedicated souls.
The first plan of action is The Walking Dead Fan Rewards Club. Launching in early September, fans can join into the program and will then earn points towards virtual and/or actual goods based on actions they’re most likely already doing. For example, fans can interact while watching episodes, share content with their friends, create fan fiction/art, etc…, all to gain points. These points can then be redeemed for things like exclusive digital content, collectible items, limited-edition apparel, and even fan experiences with cast members, such as private set tours and lunch with the stars of the show!
The second initiative is a quarterly subscription box that currently has the working title The Walking Dead Subscription Box. Not very imaginative, I know, but it’s an interesting idea. Costing $49.99 per quarter, the box will contain five to seven items that will include random items themed after the show. This can include t-shirts, action figures, pins, mugs, and more.
Personally, I feel like that last one is a bit of a stretch as LootCrate, Horrorblock, and even our own Box of Dread have about the same number of items but it comes monthly, not quarterly. Sounds like a better bang for your buck, unless you’re a die-hard TWD fan.
Charlie Collier, president of AMC, SundanceTV and AMC Studios, explains, “Much has been written about the ‘Golden Age of Television,’ yet with more outlets for, and more consistent expressions of, passion for the content fan’s love, it has also become a ‘Golden Age of Fandom. Fans of ‘The Walking Dead’ and ‘Fear the Walking Dead’ are some of television’s most engaged, dedicated and passionate. They have been a North Star and the Fan Rewards Club and Subscription Box are two examples of extensions beyond the screen that were created based on their feedback. We look forward to customizing these experiences for them long into the future.”